NORI CANALI, LVMH (Formerly MICHAEL KORS)
"If you want to take your sales to the next level, Laura is your secret weapon."
Your target buyers aren’t finding you the way they should. And when they do, the copy isn’t doing enough to show why your product is worth choosing — which means traffic without sales, and product pages that read as generic.
You don’t have time to figure out what to write or test endless versions. Yet, as a growing beauty brand, your copy can't be an afterthought. It needs to differentiate you, build credibility fast, and drive sales.
I understand how beauty brands make sales through copy, what customers look for before they trust you, and how to articulate your value in a way that feels true to your brand and drives the sale.
Your copy needs the same level of intention as your formulas, packaging, and positioning.
You’ve built an incredible beauty brand — but in a crowded market with big-budget competitors, copy that undersells your products makes it even harder to stand out.
Hi, I'm Laura.
Your new trusted beauty copywriter.
I spent 15 years positioning luxury beauty brands—Tom Ford, Christian Louboutin, Michael Kors—in markets
across North America, the Middle East, and Asia.
Now I help indie beauty brands cut through the noise with
strategic copy that differentiates, builds trust, and converts.
What I bring:
→ Luxury beauty expertise (15 years across North America, Middle East, and Asia)
→ Voice of Customer research (copy based on real buyer insights)
→ Conversion strategy (copy that differentiates and drives sales)
Website copywriting, product nomenclature and descriptions, brand voice.
